What is Mobile Application Management (MAM)?
Mobile Application Management (MAM) is a type of software that focuses specifically on controlling access to and usage of applications on mobile devices. It’s a subset of Mobile Device Management (MDM) that provides granular control over individual apps rather than the entire device.
Benefits:
MAM offers several advantages:
- Enhanced security: Protects sensitive corporate data by controlling access to apps and data within them.
- Increased productivity: Enables employees to access necessary apps while restricting access to non-business related ones.
- Improved compliance: Helps organisations meet industry regulations by managing app usage and data protection.
- Cost reduction: Can reduce licensing costs by optimising app usage.
Use Cases:
MAM is particularly useful in these scenarios:
- Bring Your Own Device (BYOD): Allows organisations to control corporate apps on personal devices without compromising device ownership.
- Securing sensitive data: Protects sensitive data by limiting app access and data sharing.
- Compliance requirements: Ensures adherence to industry regulations by managing app usage and data protection.
Key Components:
Key components of an MAM solution include:
- App wrapping: The process of adding security layers to an app before distribution.
- App store: A centralised location for distributing and managing apps.
- App whitelisting: A security measure that only allows approved apps to run on devices.
- Data loss prevention (DLP): Protects sensitive data by preventing unauthorised access and sharing.
- Conditional access: Controls app access based on specific conditions, such as device compliance or user identity.
